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IDEA BUILDING
How do you find a good idea?1LEAN CANVAS
Lean Canvas focuses on problems, solutions, key metrics and competitive advantages.7METRICS + ASSUMPTIONS
What’s this category about? Tell visitors what they’ll find in this discussion.4CUSTOMER DISCOVERY
CUSTOMER DISCOVERY + JOURNEY MAPPING6BRAND IDENTITY
Brand Identity is the message the consumer receives from the product, person, or thing.6AGILE MARKETING METHOD
Agile Marketing approach calls for quick validation of ideas, to learn early if the concept resonates7TRACTION WORKFRAME METHOD
Is a simple and effective process to focus on the right channels resultinga surge of customer acquisition.5PITCHING
Allows you to go out and explain who you are in three sentences, down to one sentence, then onto three words.2WEBSITE DESIGN
Web . design using the scientific method: hypothesize > a/b test > conclude > repeat.7WIREFRAMES + PROTOTYPE
Prototypes are used to their full potential in user testing.4VALIDATION
VALIDATION + LETTERS OF INTEREST6BUSINESS FINANCIAL MODEL
For startups, financial plans are roadmaps that enables entrepreneurs to understand their cash and burn-rate.5PITCH DECK
A brief presentation used during face-to-face or online meetings with potential investors, customers & partners.5TECHNOLOGY STACK
Technologies, including client-side (front-end) and server-side (back-end) programming of the website or app.7PRESS + PR
The art of establishing and maintaining a company's reputation with the public4FUNDRAISING
Fundraising can sometimes seem confusing, even scary… but it needn't be9LEGAL 101
Once your business plan is in place, you can focus on keeping your company safe.5ACTION PLAN
What’s this category about? Tell visitors what they’ll find in this discussion.7
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